Diriyah Ecosystems brings heritage, landscape and future possibilities into a connected digital world. Through CGI and film, the project tells a story of place, using light, texture, composition and movement to reveal the relationships between architecture, nature and people. My approach as a creative director centres on these details, shaping a visual narrative that feels coherent, evocative and rooted in Diriyah’s identity.
 

Gaussian splatting, digital twins and real-time experiences in Unreal Engine extend that narrative into spaces audiences can explore. Together, these tools connect cinematic storytelling with immersive discovery, offering different ways to experience scale, atmosphere and context. Across every medium, the creative vision remains consistent: to make each detail meaningful and each interaction part of the wider story.